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Brown-Forman to Cut 12% of Workforce Amid Weak Alcohol Demand

Writer's picture: Arnie WheelerArnie Wheeler


Brown-Forman, maker of Jack Daniel’s, announced plans to lay off 12% of its 5,400 global employees to reduce costs amid weak alcohol demand. Rising input costs for materials like agave and wood barrels led to price hikes, while consumers shifted to cheaper brands. The company will close its Louisville barrel-making plant by April 25, affecting 210 workers. This move follows growing industry pressures, including recent health warnings on alcohol consumption.

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